Haute Couture

Grasse,a small province in France is the center of French perfume industry and is world’s perfume capital.The movie Perfume-Story of a murderer was shot in the same province.The movie is based on a novel by Patrick Süskind.The novel explores the sense of scent, and its relationship with the emotional meaning that scents may carry.This place also has a museum for International perfumes as one of its main sights.

Mary Phelps Jacob invented the first rudimentary bra and made brasseries for friends and family for about a year.She also patented them under the company ‘Caress Crosby’ in 1914.In the same year she sold those rights to Warner Brothers Corset company for $1500.

Cautious-Invention..

In 1912 the word brassiere entered the oxford dictionary.In French the word  brassiere means underarm.Now that makes me think of deo-and synonymous

Haute couture is high-fashion/high dressmaking fashion design genre,a protected term which can only be officially used by companies/designers that meet certain well-defined established standards set by the Chambre Syndicale de la Couture. Contrary to mass production a “couture product” is time-consuming and is made from high-quality,expensive/custom-made fabric,sewn with extreme attention to perfect” detail and finish”.Look,fit and time take priority over the cost.This is because,it takes times to create a sophisticated product for an individual customes/comapny.There are many ready-to-wear, and mass market labels, that claim to produce haute couture (read knock-offs),when they do not,coz they dont meet the established standards.They are knock-offs ambitious of being labelled as haute-couture when they are no coz most of the people in general donot know the difference.Haute-couture is for the class(international celebrities) and not the mass.Amen!

Pret or ready-to-wear is for everybody.Along with attention to details,fabrics ,patterns target is to make it reach the market in time.Here standardized techniques are used,which donot require high-flown techniques as they do in couture collections.A designer/company usually produce mass market brands that can reach all kinds of customers.